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Sustainability is a word that has become very popular recently, but sustainability has always been at the heart of good dairying. Sustainability can only be built on a foundation of fertility. Breeding a cow that is fertile, lasts more lactations, and is genetically superior to her mother is the ultimate goal of any breeding plan.

With Livestock Improvement semen you are making higher levels of genetic Gain, Faster. This isn't a one off impact. It accumulates (like interest) to create a multiplier of Genetic Gain.

A lot of AI bulls on offer today are bred from livestock Improvement genetics. By the time toy have access to these bulls, LIC are already offering the next generation. That's where we guarantee you the very best genetics.

We know how hard dairy farming is these days. Land and water pressures are growing; The cost of feed, replacements, infrastructure and animal health are all increasing; We also know that fertility and inbreeding is a problem and the world is more focused on milk production efficiency.